EdTech companies will need to transform their approach to marketing in the post-pandemic era. Data-driven decisions will be critical to achieving ambitious revenue goals consistently and justifying larger budgets. In addition, as customer preferences evolve, you will need to adapt constantly to grow your … See more As the cost of paid marketing goes up, EdTech marketing teams are falling back on organic efforts. Blogging, answering questions on Quora, and guest posting on popular industry … See more TV advertising can be expensive, and not everyone has the appetite for it. However, you can easily call upon the many thought leaders on your team to lend a hand with marketing online. … See more Millennials are socially aware and do not mind paying more for products and services associated with a cause. In India, quality education is a privilege only a few enjoy compared to the majority of students in the hinterland. … See more WebJan 24, 2024 · Selwyn, N. (2015) Technology and education – Why it’s crucial to be critical. In S. Bulfin, N. F. Johnson & L. Rowan (Eds.), Critical Perspectives on Technology and Education (pp. 245-255). Basingstoke and St. Martins, New York: Palgrave Macmillan. Moving beyond the predictable failure of Ed-Tech initiatives
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